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ST. LOUIS -- The new steward of the Marshall Field's plans to leave the upscale retailer's merchandising team, market strategy and vendor structure largely intact. Further, the May Department Store Company wants to learn from Field's trend merchandising, extending it into other parts of its 438-store operation, especially in home.
"We intend to use Field's as a learning laboratory," said Gene Kahn, May chairman and CEO. The deal also gives May "a platform to work with vendors that Field's works with that May doesn't."
May announced last week that it will buy the 62-store department store chain from Target Corp. along with nine Mervyn's units in the Minneapolis/ St. Paul market. May will pay $3.24 billion in cash, $700 million more than Field's $2.6 billion in 2003 revenue. The transaction is expected to close during the second or third fiscal quarter. Ultimately, the acquisition is expected to add 20 percent to May's $13.3 billion in revenue.
May generally receives high marks for operating efficiencies, but takes knocks for store design and merchandising that…
Source: HighBeam Research, May to use Field's as a platform.