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Thai Kitchen Maker Challenges Europeans in High-End Cabinetry.

Bangkok Post (Bangkok, Thailand)

| February 03, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Srisamorn Phoosuphanusorn

Feb. 3--National Furniture Import-Export Co, a Thai specialist in tailor-made kitchen cabinets, is challenging the European domination of the local high-end ready-made kitchen market, and has set an ambitious target to become the market leader within two years.

To grab market share from leading foreign brands such as Siematic of Germany or Boffi of Italy, the company established the RCD brand late last year and staged a conceptual blitz to create a number of tailor-made kitchen sets.

"On the back of our almost all imported materials and fittings plus our German kitchen systems equipment standard, classically ...

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