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Thai Kitchen Maker Challenges Europeans in High-End Cabinetry.
Byline: Srisamorn Phoosuphanusorn
Feb. 3--National Furniture Import-Export Co, a Thai specialist in tailor-made kitchen cabinets, is challenging the European domination of the local high-end ready-made kitchen market, and has set an ambitious target to become the market leader within two years.
To grab market share from leading foreign brands such as Siematic of Germany or Boffi of Italy, the company established the RCD brand late last year and staged a conceptual blitz to create a number of tailor-made kitchen sets.
"On the back of our almost all imported materials and fittings plus our German kitchen systems equipment standard, classically ...
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