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Nextel Taps Richmond, Va., Agency to Promote NASCAR Series.
Byline: Bob Rayner
Feb. 13--When the biggest names in auto racing start prowling for communications experts, they frequently make a pit stop in Richmond.
Last year, NASCAR tapped The Martin Agency to handle its advertising.
This year, Nextel Communications Inc. hired a Richmond firm to handle public relations for NASCAR's premier racing series.
The company announced yesterday that Carter Ryley Thomas will be promoting the first season of the Nextel Cup Series, which until this year was called the Winston Cup.
The Richmond firm will help Nextel with media events, public relations and marketing initiatives.
"CRT's …
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