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Bangkok Post, Thailand, Travel Column.
Byline: Imtiaz Muqbil
Mar. 1--ITB STRIVES TO DELIVER RESULTS TO EXHIBITORS: Major changes in the structure and content of the ITB Berlin, the world's largest travel show, this year reflect the rapid shifts occurring in global travel and tourism and the intense competition among travel trade shows. They are also an indication of the continued drive by ITB organiser Messe Berlin to keep the fair relevant and worth attending.
A total of 110 Thai companies will be among the exhibitors from over 9,000 companies and tourism organisations plus more than 60,000 trade visitors from 190 nations and territories expected in Berlin from March 12-16. Journalists alone totalled 6,700 from 80 countries last year.
Over the years, the show has used its luxury of 150,000 square metres of space to incorporate every aspect of the value-added chain in global tourism ...
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Source: HighBeam Research, Bangkok Post, Thailand, Travel Column.