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Bank Channel Provides Big Boost to Thai Life Insurer MAX.
Mar. 1--Despite the likelihood of higher interest rates at commercial banks at some point this year, MAX Life Assurance, formerly known as Bangkok Metropolitan Life Assurance, remains upbeat that its bancassurance services business will expand to over 800 million baht this year.
"Our business, particularly bancassurance sold through parent Siam City Bank's branch network, posted substantial growth last year with first-year premiums recording over 600 million baht, much better than the company's projection of 100-200 million baht," said Arun Chirachavala, chairman of MAX Life Assurance and first senior executive vice-president of Siam City Bank.
"But a ...
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Source: HighBeam Research, Bank Channel Provides Big Boost to Thai Life Insurer MAX.