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New Sprite Ice Perks Up Coca-Cola Brand in Thai Market.
Mar. 1--Coca-Cola Co has launched Sprite Ice as part of a brand relaunch ahead of the summer soft-drink sales season.
In addition to a new TV commercial as well as print, radio outdoor and BTS station ads, the company will distribute product samples in high-traffic areas.
It will also stage a joint sales promotion with Mentos Ice confectionery in stores this month.
...
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Source: HighBeam Research, New Sprite Ice Perks Up Coca-Cola Brand in Thai Market.