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Procter & Gamble to Use New Marketing Technique to Boost Thai Sales Growth.
Mar. 3--Procter & Gamble (Thailand) aims to triple its sales growth to 6 percent this year from 2 percent last year, with the help of new marketing initiative that seeks to build closer links between its sales staff and family-run grocery stores.
The company plans to spend 500 million baht on the campaign called "Touching Lives, Improving Life", and projects its total sales to reach 5.75 billion baht, up from 5.42 billion baht last year, by the time its financial year ends on June 30, said managing director Orapim Milindasuta.
Relationship-building with small stores as well as consumers will be complemented by the introduction of 25 new products.
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