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Drug-makers making big impact at Super Bowl.
Byline: Jim Nolan
PHILADELPHIA _ It's understandable that Philadelphia Eagles fans might have a hard time getting up for the Super Bowl this Sunday.
Fortunately, there will be plenty of ads for erectile-dysfunction medications coming over the airwaves.
Two recently approved pills designed to help guys score big in the bedroom will compete for penis supremacy during Super Bowl XXXVIII between the Carolina Panthers and New England Patriots.
Newcomers Levitra and Cialis have each purchased 60 seconds of air time during the game, which kicks off on CBS about 6:30 p.m. According to Ad Age, industry leader Viagra will also keep up with the Johnsons and purchase a 30-second spot, purchasing a spot.
At roughly $2.3 million a pop for a 30-second ad, drug-makers are expecting a lot of bang for their buck. And with an estimated audience of…
- Super Bowl no longer 'right moment': Lilly shifts Cialis ads, will focus on...
- Magazine article from: Indianapolis Business Journal Murphy, Tom January 9, 2006 700+ words
...up for a run to next month's Super Bowl, Eli Lilly and Co. already has decided...dysfunction drug Cialis during the Super Bowl and the Winter Olympics, which...helped nudge the drug out of the Super Bowl spotlight. Lilly produces and...
- Impotency Drugs to Be Featured in Super Bowl Ads.
- Newspaper article from: Newsday (Melville, NY) January 28, 2004 700+ words
...aired during the Super Bowl, and it comes at...marketed jointly by Eli Lilly and ICOS Corp...be watching the Super Bowl," said Khoso Baluch, Eli Lilly's executive director...t be the only Super Bowl first-timers...
- Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push...
- Magazine article from: PR Week (US) March 29, 2004 700+ words
...of Cialis, the Icos-Eli Lilly joint venture launched...healthcare scene during the Super Bowl with a 60-second commercial...own turf. Backed by Eli Lilly & Company, the newcomer...joint venture set up with Eli Lilly to develop and market...
- Is Taurel overpaid? Lilly CEO draws fire for getting rich while stock...
- Magazine article from: Indianapolis Business Journal Wall, J.K. May 28, 2007 700+ words
...shareholders in this firm--Eli Lilly and Co.--aren't raising...the right to host the 2000 Super Bowl. "That wouldn't have been...The league voted on three Super Bowl sites in 2000, awarding games...who led that city's 2006 Super Bowl effort. The host committee...
- Eli Lilly/Icos.(Update)(Brief Article)
- Magazine article from: Medical Marketing & Media February 1, 2004 700+ words
Eli Lilly/lcos and GlaxoSmithKline/Bayer...dysfunction drugs, during the Super Bowl. Pfizer was also considering...first DTC spots to appear during a Super Bowl. The average price of a Super Bowl ad has jumped to a record $2...
- Despite Strong Sales, Profits for Eli Lilly Remain Flat.
- Newspaper article from: The Indianapolis Star (Indianapolis, Indiana) (via Knight-Ridder/Tribune Business News) January 30, 2004 700+ words
Byline: J.K. Wall Jan. 30--Strong sales growth at Eli Lilly and Co. in 2003 made little impact on the drugmaker's bottom...venture with Icos, with a 60-second commercial during the Super Bowl broadcast. "It makes great business sense, but it doesn...
- Cancer key to Lilly plan; ImClone deal latest move by drugmaker to capitalize...
- Magazine article from: Indianapolis Business Journal Wall, J.K. October 13, 2008 700+ words
...cancer drugs of ImClone Systems Inc. Lechleiter, CEO of Eli Lilly and Co., said, "I couldn't be more excited about what...to market new cancer drugs because they don't have to run Super Bowl ads or employ an army of salespeople, as they do when they...
- Brand bang for the big-game buck: did Lilly ICOS, Bayer and GlaxoSmithKline get...
- Magazine article from: Medical Marketing & Media Garrett, Paula March 1, 2004 700+ words
...marketing manager for Cialis, Eli Lilly "Did we get our money's worth? Absolutely. The Super Bowl provided a unique opportunity...Cialis ad we aired during the Super Bowl was not designed specifically for the Super Bowl broadcast and was not meant...
- Lilly's Cialis Ad Didn't Score, but Indianapolis Creators Get Super Bowl Wins.
- Newspaper article from: Knight Ridder/Tribune Business News February 3, 2004 700+ words
...In Sunday's great Super Bowl ad derby, where the...cost $2.3 million, Eli Lilly and Co.'s commercial...edit several potential Super Bowl ads for Anheuser-Busch...get a little piece of Super Bowl madness. Its ad wasn...
- Drug-makers making big impact at Super Bowl.
- Newspaper article from: Knight Ridder/Tribune News Service Nolan, Jim January 31, 2004 700+ words
...Former Chicago Bears Super Bowl coach Mike Ditka will...about it." By contrast, Eli Lilly-Icos, maker of Cialis...executive director of Eli Lilly. "Our message is `pick...right for you.' " "The Super Bowl to us is a beautiful place...
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