Hyundai Puts Focus on Youth as Tomorrow's Car Buyers.

Byline: Tiffany Ray

Mar. 14--To tap into minds of up-and-coming car buyers, Hyundai representatives brought their own crew of youthful investigators to this year's Chicago Auto Show.

The idea got started last year. The company culled a group of teens from the Chicago area to simply walk around the show and then talk about what they thought of the various cars on display.

Typical focus groups draw on an older crowd, so this is a way to key in to a young demographic, said Curt McAllister, midwestern spokesman for Hyundai Motor America. They will be the car buyers of tomorrow, so determining their likes and dislikes can provide design cues for future …