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TelecomAsia Chief Confirms Name Change for Brand.
Byline: Komsan Tortermvasana
Apr. 1--Forget that it's April Fool's Day.
TelecomAsia's CEO has confirmed that the decision to officially rename the fixed-line operator "True Corporation" is not just someone's idea of an enormous prank.
Beginning today, all telecoms services formerly under TA's umbrella will be integrated under the "True" brand.
TA chief executive Supachai Chearavanont said the name change will help the company cope with increasing diversity in new telecoms services.
"It is a major reboot from inside out. We need to reposition our brand to be more clearly defined within the next three years," he said.
This also means ...
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Source: HighBeam Research, TelecomAsia Chief Confirms Name Change for Brand.