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<a href="http://www.accessmylibrary.com/article-1G1-118616572/siemens-sets-plan-refresh.html" title="Facts and information about Siemens Sets Plan to Refresh Its Image.">Siemens Sets Plan to Refresh Its Image.</a>
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Siemens Sets Plan to Refresh Its Image.
Byline: Srisamorn Phoosuphanusorn
Apr. 1--Handset maker Siemens plans to aggressively boost brand awareness and market share with a campaign this year highlighting the durability and advanced technology of its products.
The decision was in line with the German industrial giant's plans to target young buyers worldwide, said Suwannee Singluedej, vice-president of Siemens Limited's mobile phone division.
She said Siemens this year will capitalise on the strong reputation enjoyed by German-made products, renowned for their advanced technology, durability and innovative design.
A wider range of handset models will be introduced in a bid to ...
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Source: HighBeam Research, Siemens Sets Plan to Refresh Its Image.