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Thailand Budget Airline Uses Reality Show Format to Get Flight Attendants.
Byline: Nondhanada Intarakomalyasut
Apr. 1--Nok Air, the budget airline venture spearheaded by Thai Airways International Plc, is taking the unconventional approach of using a reality TV show to recruit flight attendants.
The selection process will take place in the format of a television series called Nok Hunt . Twenty contestants will participate in a variety of skills tests, with the 10 finalists offered positions as Nok Air flight attendants.
Viewers can vote for their favourite hostess by sending an SMS to the show, to be broadcast on UBC Inside channel 35 every Tuesday from April 6 to May 11. The six episodes include a tour rally, ...
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Source: HighBeam Research, Thailand Budget Airline Uses Reality Show Format to Get Flight...