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Swedish Electrical Appliance Group in 'Home-Visit' Sales Strategy.
Byline: Sujintana Hemtasilpa
Apr. 1--The Swedish electrical appliance group Electrolux is launching a direct sales programme which entails visiting the homes of customers in order to get a better feel for their needs after the successful performance of a similar programme in China.
Electrolux's chief executive officer, Hans Straberg, yesterday kicked off the company's "Insights from the Inside" home-visit initiative, leading a team of Electrolux staff and members of the media on a visit to an Electrolux customer's house in central Bangkok.
As a company, Electrolux does not want to pretend to know what its customers' needs are, and the home ...
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Source: HighBeam Research, Swedish Electrical Appliance Group in 'Home-Visit' Sales Strategy.