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TelecomAsia Officially Changes Name to True Corp.
Byline: Srisamorn Phoosuphanusorn
Apr. 2--"True" written in vibrant red has become the new brand name for TelecomAsia products and services as part of the company's strategy to define itself as a highly diversified communications company.
TelecomAsia officially became True Corporation yesterday. Its telecoms services formerly under the TA umbrella, with the exception of pay-television affiliate UBC, are now under the True brand.
However, the company plans to continue to use the Orange brand for its mobile phone operations for another three years, as allowed under the recent agreement in which France-based Orange sold off its investment in the ...
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