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Bangkok, Thailand, Boasts Biggest Outdoor Ad Screen.

Bangkok Post (Bangkok, Thailand)

| April 02, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Apr. 2--Thailand's outdoor advertising outlook has become not only more competitive but also more sophisticated with a new electronic board, claimed to be the biggest in Southeast Asia, making its debut Bangkok.

Located at the Central World Plaza, the 350,000-pixel LED (light-emitting diode) board measures 132 square metres, more than three times larger than the 40-sq m screen installed by iTV at the Shinawatra 3 Building on Vibhavadi Rangsit Road, which was the largest to date. Installation of the screen and broadcasting system cost about 200 million baht.

Officially opened yesterday, its operators said it will offer news, movie trailers, music and ...

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