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State Help Required to Promote Branding Awareness in Thailand.
Byline: Somporn Thapanachai
Apr. 2--It is time for Thai companies to start seriously branding themselves domestically, regionally or globally as a defensive mechanism against losing out to competitors, suggests an expert on brand creation, Dr Paul Temporal.
But since the move made only by the private sector is unlikely to bring about effective results, the government should assist them by creating national branding in parallel with the corporate branding.
The government should also offer more initiatives to promote awareness on the issue or launch subsidy programmes to encourage private firms to brand products like steps implemented in Singapore, Malaysia and ...
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