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Basics regarding residential databases.(Business Management)
[Editor's note: At the 2004 Air Conditioning Contractors of America Conference, Chris Colditz, co-owner of Laco Mechanical Services, Palatine, Ill., presented a session titled "Under 15 Employees: Growing and Improving Effectiveness and Image." Due to time constraints, she was unable to provide all of the information she had on her agenda. She agreed to provide The News with her full report. This is her second of four installments.]
Getting a new residential customer who actually appreciates your work and pays promptly for that work should be cherished. And, I deliberately use the word cherished. You worked hard and sometimes paid a great deal for that new customer.
You never want to willingly lose a customer. So, from the very beginning, everything must be done properly to retain the relationship. Sometimes, continuing that relationship means maintaining communications while the customer moves from one location to another and then to another location. As long as the customer is in your territory, you want that customer. And, if the customer leaves for another city, then returns, you want that customer back. And, don't forget the potential new customers from the existing address.
Accurate Data Needed
The first time a potential customer calls, make sure you get all the correct pertinent information. The…
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Source: HighBeam Research, Basics regarding residential databases.(Business Management)
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