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Laotioan Pepsi Bottler Has Big Rival in Beer; Thai Firm May Help.
Byline: Sukanya Jitpleecheep
Apr. 7--Marketers of cola in most countries see their main competition as rival cola brands or, increasingly, more healthy drinks such as juices or tea.
But the bottler of Pepsi-Cola in Laos has a different challenger -- beer.
Consequently, Lao Soft Drink Co Ltd is mapping out a new strategy to woo young Laotians, who have increasingly turned to beer, back to drinking Pepsi.
A company survey found consumers in their twenties were drinking more beer, as the price is on par with that of Pepsi, at 5,000 kip (20 baht) a can.
To head off further market slippage, Lao Soft Drink is in talks with Serm ...
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