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Impotency Drugs to Be Featured in Super Bowl Ads.

Newsday (Melville, NY)

| January 28, 2004 | COPYRIGHT 2007 Newsday. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Monty Phan

Jan. 28--Come Sunday, you can expect to see the usual array of advertisers appearing during breaks in the Super Bowl: Spots for beer, cars and chips all will be there.

But so will the unexpected. At least two pharmaceutical companies plan on pitching pills meant to treat something that's not thought of in quite the same way as beer, cars or chips: erectile dysfunction. So along with your Budweiser, Cadillac and Lay's, you'll also get Cialis and Levitra. And if that's not enough, Viagra also may make an appearance during the game, although Pfizer, the drug's maker, isn't saying either way.

It's the first time impotency drugs have…

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