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Google unveils rival to Friendster.

San Jose Mercury News (San Jose, CA)

| January 23, 2004 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Matt Marshall

Google has quietly released a new online social networking service in a bold move by the Mountain View, Calif., search-engine company into one of the hottest areas on the Internet.

Called Orkut, the service allows users to link up with friends of their friends and aims to "increase the overall satisfaction of social life." It is much like the hot Sunnyvale, Calif., online dating service Friendster _ but possibly with more features.

The launch comes just three months after Google entered talks to acquire Friendster _ reportedly for $30 million _ and was rebuffed.

The project was developed by a Google engineer and a few…

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Source: HighBeam Research, Google unveils rival to Friendster.

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