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Companies Often Ignore New Anti-Spam Law.
Byline: Brian Kladko
Apr. 21--Nearly one in six companies that send commercial e-mail are violating the federal anti-spam law, according to a technology research firm.
JupiterResearch found that 16 percent of the companies it studied in January and February -- many of them household names in the retail, travel, media, and financial services industries -- continued to send messages to people 10 days after receiving "opt-out" replies from them. Under the law, a company has 10 days to remove someone from its e-mailing list.
"Ten days is a long time when it comes to just updating an e-mail database," said John Mozena, vice president of the Coalition for Unsolicited Commercial E-Mail, or CAUCE. "That's something that can be done instantaneously or at least relatively quickly. That number is distressingly high."
JupiterResearch also found that 7 percent of the opt-out links in the messages did not work.
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