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Tourism Authority of Thailand Joins Global Group.
Byline: Nondhanada Intarakomalyasut
May 5--In a bid to attract another two million tourists, the Tourism Authority of Thailand (TAT) has launched a new marketing strategy by joining with Cendant Corporation, one of the world's leading travel and real estate service providers, to promote Thailand through its subsidiaries and web sites.
It would be the first time the US-based conglomerate exclusively promoted a country to its entire network, said TAT governor Juthamas Siriwan.
Tourism associations have been asked to submit content by May 15 ahead of the project's launch on June 1, she said.
Through its subsidiaries, Cendant offers ...
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Source: HighBeam Research, Tourism Authority of Thailand Joins Global Group.