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Sales of Bagged Rice Grow Fast in Thailand.
Byline: Phusadee Arunmas
May 7--A change in consumers' behaviour has given a big boost to the local bagged rice industry, with sales through modern trade channels projected to account for half of the total bagged rice sales this year, according to a study by research house AC Nielsen Co.
But fast growth has intensified competition in the already crowded six-billion-baht market, with more than 40 brands and a high turnover rate, the study says.
Among the key players in the market are the manufacturers of the Golden Phoenix, Thanadsri, Mah Boonkrong and Kaset brands, all of which offer five- to 10-kilogramme packages.
Somroek ...
- Sales of Bagged Rice Grow Fast in Thailand.
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- THAI NEWSPAPER HIGHLIGHTS - MAY 7, 2004.
- News wire article from: AsiaPulse News May 7, 2004 700+ words
...change in consumers' behaviour has given a big boost to the local bagged rice industry, with sales through modern trade channels projected to account for half of the total bagged rice sales this year, according to a study by research house AC Nielsen...
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...squeezed out business that would have brought in 10,000 units of bagged rice for shipment out of the country. Recently, the port shipped more than 100,000 units of bagged rice in a federal program designed to ease food shortages in Indonesia...
Source: HighBeam Research, Sales of Bagged Rice Grow Fast in Thailand.