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Compassion Pays Off, Says Thailand Hospital Director.
Byline: Sujintana Hemtasilpa
May 7--Hospitals are organisations whose core activities are universally associated with charity, compassion and the gentler side of human nature.
Promoting them as profit-making businesses, therefore, presents a dilemma.
"When you run a private hospital, you can't talk a lot about profit. Instead, you have to use a lot of what is called compassionate marketing," said Dr Chatree Duangnet, director of Bumrungrad Hospital.
He made the comments at a recent seminar held by the Marketing Association of Thailand (MAT).
Bumrungrad Hospital, for example, has long been criticised for the high cost of its ...
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Source: HighBeam Research, Compassion Pays Off, Says Thailand Hospital Director.