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Home Depot Goes after Do-It-Yourselfers, Professionals at Same Time.

The Palm Beach Post (West Palm Beach, FL)

| June 20, 2004 | COPYRIGHT 2007 The Palm Beach Post. (Hide copyright information)Copyright

Byline: Renee DeGross

Jun. 20--ATLANTA --Walk into a Home Depot and you're likely to see a couple of do-it-yourselfers perusing Berber rug samples and claw-foot bathtubs.

You're also likely to bump into a contractor picking up 2-by-4s and steel reinforcing bars, and maybe some coffee and Dunkin' Donuts.

These shoppers come into the store with very different goals; they even have separate entrances. But they usually end up meeting somewhere -- over the paint bar or in the lighting aisle.

How to serve both well is a balancing act for Home Depot as it looks to lure the broadest range of shoppers.

Home Depot says it will spend $1 billion this year to remodel stores with wider aisles, brighter lights, shiny concrete floors and a "main street" aisle with new directional signs. In the past year, the chain has …

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