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Byline: Darana Chudasri
May 6--Sustainable growth in the country's credit card industry will depend not just on marketing and expanding merchant outlets, but also on building greater public understanding of card services, said Somboon Krobteeranon, country manager for Thailand and Indochina at Visa International.
Public affairs activities were needed in three areas including data sharing with regulators, improving consumer understanding of financial products and personal finance management, and research about the market overall.
"Despite the fact that credit cards are a rapidly growing industry, there actually is very little information ...
Source: HighBeam Research, Thailand's Visa Chief Says More Credit-Management Education Is Needed.