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Daisy Fuentes Leads Kohl's Move into Celebrity-Endorsed Fashions.
Byline: Joan Verdon
Apr. 30--Kmart has Jaclyn Smith and Kathy Ireland. Wal-Mart has Mary-Kate and Ashley Olsen. And Kohl's, a latecomer to celebrity-endorsed clothing lines, now has Daisy Fuentes.
The Wisconsin-based discount chain picked Fuentes, a former Jersey girl who first staked her claim to fame as a student at Bergen Community College, to tap into both the growing Hispanic market and the multimillion-dollar sales potential of celebrity lines.
The Daisy Fuentes line, Kohl's first exclusive celebrity line, is also the chain's first line with bilingual nametags. "Nunca te disculpes por estar a la moda" is printed on every tag, along with ...
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