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Google to Run Ads with Images on Web Sites That Carry Its Advertising.

San Jose Mercury News (San Jose, CA)

| May 13, 2004 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Michael Bazeley

May 13--In a key departure from its text-only advertising strategy, search engine leader Google said Wednesday that will it begin to accept the banner-like image ads that are common on other parts of the Internet.

The ads will appear on Web sites that carry Google advertising, not on the main Google search site itself.

Google said the ads, being tested, will help advertisers "visually engage their customers" and be more relevant to Web site users.

"The idea is to help make advertising better and to make it more informational," said Tim Armstrong, Google's vice president of advertising sales.

Google's core…

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