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A Prince Among Beers; Budweiser claims a victory in a bloodthirsty industry.(Brief Article)(Cover Story)
Byline: Alexandra A. Seno
For decades, Anheuser-Busch has called Bud the "King of Beers" at home, but after spending 10 years and $1 billion to break into China, it's just another pretender there. Competition from some 400 local breweries has squeezed the price of a bottle to as little as 12 cents, and profit margins to .5 percent. Often, provincial governments control brewing, distribution and sales, pushing Bud off shelves.
So in 2002, A-B began buying local brands. In May it made a play for Harbin, which was ...
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Source: HighBeam Research, A Prince Among Beers; Budweiser claims a victory in a bloodthirsty...