Steve Perlstein. (sales manager, Mohawk Resources Ltd., Amsterdam, New York) (Annual CEO Report) (Company Profile)

The most difficult challenge for today's independent tire dealers may not be the poor economic conditions of late, nor the changing automotive technology, nor even extended treadlife of tires. The issue is the ever-changing face of American retailing.

Let's face it, every aspect of the U.S. retail economy is going BIG, BIG, BIG. Whether it be grocery stores, newstands, airlines or tire manufacturers, the dominant trend is toward less players in the game, doing larger volumes.

This doesn't mean the independent tire dealer should pack his bags and close the doors. There are two very important aspects of the business to examine: 1)Who are you doing business …