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Bear claws bigger share.(Media Insider)
Steve Hyden
programme controller, The Bear
102FM
Eight years old last Monday (May 24), The Bear 102FM received a welcome early birthday present in the form of its latest Rajar ratings which indicate that whilst its reach was up a little year-on-year from 25% to 26%, it enjoyed a major increase in listening hours from 9.5 to 13.1 per listener, and upped its share of listening in its transmission area--a potential 215,000 listeners in an area radiating out from Stratford Upon Avon to towns like Warwick, Leamington Spa and Redditch--by more than 40% from 10.3% to 14.7%.
Programme controller Steve Hyden says, "We've done some subtle tweaking of the playlist--we used to have dance and R&B shows but they weren't very. popular--and we've had a lot of promotions and giveaways geared towards building loyalty among existing listeners."
"The station has evolved quite slowly since 1996, and about half of what ...
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