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Crib sheet.(Forum)
MTV got together with Parlophone, Adobe and the schools standards minister David Miliband to launch the new Boom! education initiative at the House Of Commons last Tuesday.
Boom! What?
OK, don't be clever. Boom! is an initiative aimed at encouraging under-16s to practice making music videos and give themselves the chance to win an "array of exciting prizes" at an awards ceremony in December. It is targeted at all secondary schools in the UK and, in fact, more than 900 teachers will attend a series of training seminars through June which will give them training in how to "coach" children in making music videos and supplying them with some lesson packs.
So what's the industry angle.
Well, MTV and Parlophone are both backing the project. Parlophone has donated four tracks for the kids to use--Athlete's Shake These Windows, Beverley Knight's Come As You Are, Jamelia's Superstar and Cathy Davey's Come On Over--and Jamelia herself has agreed to be an advocate for the initiative and sent a video message to the launch. And, throughout the summer holiday, MTV will be screening ...
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