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GWR ups download service.(News)
GWR's new media ambitions are expanding with the group planning to extend its Hear It, Buy It, Burn it downloading service to its Classic FM brand within the next 18 months.
With the group revealing that Classic FM contributed nearly 22% of group revenues in the year ended March 31 2004, Classic FM managing director Roger Lewis believes the technology to allow the band-width necessary' to download a piece of classical music will be available by the end of next year.
GWR launched its Hear It, Buy It, Burn It service three weeks ago across the local network, enabling listeners to download songs while they are played. Nick Piggott, digital content manager at Creation, the programming division of GWR, says "double digit thousands of people" have already registered and there are "single figure thousands" of download sales each week with advertising ramping up over the next month.
Lewis wants to bring this new service to his station to add "depth to the brand". The Classic FM record label has already sold 1.5m albums since 1999 mad Lewis says that some 14.5% of Classic FM revenue is now derived from other areas, including online sales. "It's all about brand ...
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