The bold and the beautiful.

Byline: Dennis Fitzgerald

Howard Rubenstein has acted as Mr. Fixit for legions of boldfaced names, but don't say he runs a celebrity crisis management PR firm. Rubenstein Associates Inc., he reminds us, also represents corporations, investment banks, law firms, hospitals, the New York Yankees, universities. "The things that get attention -- Leona Helmsley -- are the page 1 crisis issues," Rubenstein says. "But that doesn't represent what we have."

The firm got its start 50 years ago after Howard's father, Sam Rubenstein, a police reporter for the New York Herald Tribune, suggested that his son try PR. Rubenstein, who had just graduated Phi Beta Kappa from …