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Hutch CAT Wireless Multimedia Eyes 5 Million Bargain-Hunters.

Bangkok Post (Bangkok, Thailand)

| June 04, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Srisamorn Phoosuphanusorn

Jun. 4--Hutchison CAT Wireless Multimedia, determined to strengthen its position in the postpaid cellular market, is looking for ways to exploit the 38 percent churn rate in its network service area.

The company hopes to increase market share by tapping some of the fickle five million "churners" -- those who jump back and forth between mobile operators -- out of the 13 million mobile phone users in the 25 central provinces that the network serves, including Bangkok.

To meet the target, Hutch yesterday began a two-month campaign offering those signing up for a 12-month contract the option to buy a Sanyo SCP-588 ...

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