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Maker of Thai Energy Drink Makes Major Push into U.S. Market.
Byline: Nondhanada Intarakomalyasut
Jun. 4--The makers of the energy drink Carabao Dang are entering the US market where they will target Asian and Hispanic blue-collar customers.
The company has set up a wholly owned US subsidiary to develop marketing strategies for the product, said Satien Setasith, managing director of Carabao Tawan Dang Co.
The company's main rival will be Red Bull, another product that originated in Thailand and is the global market leader. Because Carabao Dang means "Red Buffalo" in English, the company will avoid confusion by simply using "Carabao" as its international brand.
"As Carabao is a Spanish word [also ...
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Source: HighBeam Research, Maker of Thai Energy Drink Makes Major Push into U.S. Market.