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Thailand Cinema Chain Operator Helps to Offer Movie Listings on Phones.

Bangkok Post (Bangkok, Thailand)

| June 04, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Bamrung Amnatcharoenrit

Jun. 4--Major Cineplex Group Plc, the country's largest cinema chain operator, yesterday formed a 50:50 joint venture with Samart Info Media Co Ltd to provide updated movie information on mobile phones.

I Major Co was set up with registered capital of 20 million baht to run the business, which in the near future would offer customers the option of booking tickets via their mobile phones.

Vicha Poolvaraluck, Major's CEO and president, said the venture was aimed at boosting sales as well as differentiating Major Cineplex from its rivals.

The firm projected sales revenue from the venture would reach 100 ...

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