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Mountain View, Calif., Dating Network Friendster Hires New CEO.

San Jose Mercury News (San Jose, CA)

| June 03, 2004 | COPYRIGHT 2007 San Jose Mercury News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Matt Marshall

Jun. 3--Friendster, the Mountain View online social networking company that shook the dating scene last year by allowing friends to peer into each other's networks for prospective dates, has named a new chief executive officer.

Scott Sassa, a former NBC executive, replaces interim-CEO Tim Koogle, who remains a board member.

Sassa's appointment suggests that Friendster, which long offered its services for free, is now getting serious about making money. It also signals the main way it plans to do it: advertising.

The company experienced red-hot growth last year, signing up 7 million people since launching in March 2003…

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