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Nestle's Thai Division Adds 'Gold' Touch to Nescafe with Premium Coffee Blend.
Byline: Sukanya Jitpleecheep
Jun. 1--Nestle (Thai) Ltd, the local unit of the Swiss-based food products giant, has expanded its product line to include a premium instant coffee in a bid to boost sales this year.
Nescafe Gold appeared on store shelves for the first time last month.
Thailand's premium instant coffee market -- estimated to be worth about 200 million baht annually -- is dominated by three brands, including Nestle, Taster's Choice and Moccona.
Nescafe Gold, priced at triple the cost of its standard instant coffee, was introduced to meet the demand of consumers who wanted to try something different, said Altug Guven, ...
- NESCAFE Gold honors coffee lovers with
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The wait is finally over! The NESCAFE GOLD promotion which had been running for...totaled a worth of USD 138,000 and are NESCAFE GOLD's way of thanking coffee lovers everywhere for choosing NESCAFE GOLD , the premium choice from NESCAFE...
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Nescafe Gold Blend is triggering a 3m [pounds sterling] promotional tie-up with romantic comedy film Love Actually, which stars Hugh Grant...
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GOLD BLEND manufacturer Nestle brand Nescafe Gold Blend agency McCann-Erickson budget part of an 11m [pounds sterling] spend Romance is once again the theme of Gold Blend...
- McCann Erickson.(Digests; ad campaign for Nescafe Gold Blend)(Brief Article)
- Magazine article from: Marketing Week May 27, 2004 700+ words
McCann Erickson has created a 3m [pounds sterling] television and below-the-line campaign for Nescafe Gold Blend. It will continue the Coffee Lovers theme introduced last year and will break this week.
- Sleeves and labels provide the ideal love match for Nescafe Gold...
- Magazine article from: Food Trade Review February 1, 2004 700+ words
...gold coloured sleeves from Decorative Sleeves are playing an important role in an innovative instant-win promotion from Nescafe Gold Blend, currently in partnership with the star-studded film Love Actually. As the coffee brand synonymous with romance...
- Solubles into the new millenium.(sales of instant coffee in the EU)(Statistical...
- Magazine article from: Tea & Coffee Trade Journal Butler, Reg October 1, 1999 700+ words
...parallel sales figures for instant coffee were 610 million pounds...Aromatization in instant coffee was launched in 1991...the combined sales of Nescafe Gold Blend, Kenco Really...drink seven times more instant coffee than roast and ground...
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- Magazine article from: Grocer December 14, 2002 700+ words
...decline in value as sales of instant coffee have fallen. Instant coffee has been overtaken by tea...85,951 7.3 4 (4) Nescafe Gold Blend 66,265 60,292...11 (11) Douwe Egberts instant coffee 15,693 17,346 10...
- CPB and Design Bridge flavour for Nescafe brand.(News)(Coley Porter Bell)
- Magazine article from: Design Week Konopelski, Anne September 2, 2004 700+ words
...NESTLE this week relaunches its Nescafe Gold Blend instant coffee, in a bid to reclaim the...seen Coley Porter Bell revamp Nescafe Gold Blend's identity and graphics...Colombie, Kenjara and Espresso. Nescafe Gold Blend senior brand manager...
