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Bangkok Post, Thailand, Guest Column.
Byline: Deirdre Hutchinson
Jun. 1--EVOLVING BUSINESS COMMUNICATIONS: A call centre is a business operation that is responsible for handling customer contacts primarily by telephone. When a customer has problems with a product or service or when he has complaints or questions to ask, he will usually call the company's customer service numbers and inevitably get through to the call centre.
Many organisations in Thailand have call centres already but they may not always be known by that name. They may have names such as claims department, order desk or help desk. As such, many managers are surprised to discover that their departments have evolved overnight into call ...
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