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Cadbury Schweppes Works to Develop Nutritionally Fortified Soda.

Atlanta Journal-Constitution

| May 29, 2004 | COPYRIGHT 2007 The Atlanta Journal-Constitution. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Scott Leith

May 29--Want some vitamin C with your soft drink?

In another new spin for the U.S. soda business, Cadbury Schweppes is working on a "fortified" version of 7Up --- tentatively called "7Up Plus" --- that would be low in calories and possibly spiked with vitamin C and calcium.

Beverage Digest said the new product would be a first in modern times for the big three soft drink makers: Coca-Cola, Pepsico and Cadbury Schweppes.

It's also a sign of efforts to renew interest in carbonated soft drinks, which have lost favor with more and more health-conscious consumers.

"It's the first time nutritive ingredients have been…

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Source: HighBeam Research, Cadbury Schweppes Works to Develop Nutritionally Fortified Soda.

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