Marketing information services. (Computers)

To improve their image, IS departments should follow these four simple approaches to satisfying their user-clients.

Why do so many information services (IS) departments struggle for success, survival and recognition? For some, achieving that right blend of technical know-how, business perspective, judgment and innovation remains elusive. Others seem very successful in delivering application systems to the business, yet appear unrecognized.

The very nature of the function provides its own challenges for achieving success. The IS department is a service function. And running a service function, no matter how vital, can be a thankless task.

The departments which generate the revenue or deal directly with the …