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New Study Data: Moms Spend 13.2 Hours Per Week Online (vs 7.6 Watching TV).
"What Moms want [online] is information," says Ken Goldstein, EVP and Managing Director of Disney Online.
Give them the information they're looking for and you're tapping into an enormous market: there are 31 million moms online, and they're spending more time online than they are watching TV (13.2 hours/week vs. 7.6 hours/week).
Goldstein gave us more Mom statistics, and shared what he has learned from a quantitative study conducted through a nationwide KidzEyes panel from C&R Research (1,823 mothers of one or more kids ages 2 - 14 years, from heavy Internet users to non-techie Moms) in July and October 2003.
He also talked to us about what he's learned from Disney's own marketing to Moms online.
More online mom US stats
--Average age of online moms: 38 --Median income: $55,000 --Married: 83% --Working: 61% --College educated: 70%
84% of Moms surveyed said the Internet was the form of media they would miss most if they had to give one up. The next closest was TV at 74%.
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