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In Aston Martin lore, the "DB'' in model names DB2 through DB7 and now DB9 stands for David Brown, the owner of the firm in its heyday. After rescuing this legendary British sports car marque from one of its many brushes with financial oblivion, Brown presided from 1947 to '72. This period included a Le Mans victory and a world sports car championship (both in '59), not to mention the roots of the company's association with the spy novel and movie character James Bond, agent 007.
Well worth honoring David Brown, but with the DB9, perhaps the initials should represent Dr. Bez. For if Dr. Ulrich Bez, CEO of Aston Martin since 2000, has done his sums right, the DB9 ...
Source: HighBeam Research, Speeding to the Top of the Hill (part 1 of 2); Aston Martin DB9 means...