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Cued up for a coffee break: Leontiou is set for exposure, with Caffe Nero adding his debut album to its playlist in its 140 UK outlets.(The Plot)
KRISTIAN LEONTIOU SOME DAY SOON (POLYDOR)
Polydor Records has teamed up with coffee shop chain Caff6 Nero in an innovative deal to promote new act, British singer songwriter Kristian Leontion. Under the deal, Kristian's debut album Some Day Soon, which is released on May 31, will be played daily in all of Caffe Nero's 140 U K stores. Postcards will also be available in stores, highlighting Kristian as artist of the month and a competition will be held for Caffe Nero customers to see Kristian play.
"We were trying to think of non-traditional partners," says Ian Carew, product manager for Polydor. "We thought Caffe Nero would be ideal, with their spread and their type of customer."
The Caffe Nero deal is part of a major campaign to promote Kristian in non-music outlets, which includes servicing the album to restaurants and clothes shops.
Kristian's debut single, Story Of My ...