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Hit 40 inks Chrysalis mobile deal.(News)
Chrysalis Mobile has signed its first partnership deal with the Hit 40 UK chart show.
The move means nearly 3m listeners to the Hit 40 UK programme, which broadcasts via more than 100 national radio stations, can text competitions and also download ringtones through the new Chrysalis service which launched last month.
Hit 40 UK managing director Rob Corlett says the new deal means listeners from Kent's Invicta FM to Glasgow-based Clyde 1 will be able to pick up the latest ringtones on their mobile phones, while it will be able to make the Sunday night programme more interactive. "From nur point of view, it's a great way to get into the ringtones arena," he says. "We can have the number one ringtone every week."
Already the programme receives 100,000 texts each month and Corlett believes the Chrysalis link-up means it can double that, but more importantly he sees it as a opportunity for Hit 40 UK to interact more closely with its listeners and the recording industry ...