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79p download wins over consumers.(News)
Online music provider Wippit is monitoring some unexpected con stoner bebaviour in the light of its controversial decision to offer 29p downloads.
After compiling data for two weeks' business, its founder and CEO Paul Myers says that initial buying patterns are revealing some unexpected results. Rather than seeing a rush on the tracks available at 29p, Wippit has found that the most popular music on its a la carte service are the 79p tracks, which far and away have outsold the other price bands.
Myers notes, "I thought that cheaper tracks would be the most popular, but the 29 pence tracks have only accounted for 1.4% of the tracks that have been downloaded."
Wippit's offering has four price levels--29p, 49p, 79p and 99p. Some 66.19% of downloads have fallen into the 79p category.
Explaining why those tracks in particular might be so popular, Myers says, "We have a lot of good content on at 79 pence. For instance, nearly all of EMI's tracks are on at 79 pence."
Myers admits to also being pleasantly surprised at the breakdown ...
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