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NEW AMERICA SPOTLIGHT For Beverage Supplier, Youth Will Be Served; Hansen Natural Corp.; Corona, Calif. hansens.com.(THE NEW AMERICA)
Byline: Marilyn Much
What do you do when you want an extra jolt of sales for your line of energy drinks?
Officials at Hansen Natural Corp. think they've found the answer.
Hansen markets and distributes natural sodas, juices, sports drinks and other beverages.
Part of the company's focus the past couple of years has been on energy drinks, with splashy marketing and new products geared to various age groups and consumer tastes. Last year it debuted a low-carb version of its Monster brand energy drink.
Now Hansen looks to round out its lineup further. In March, it inked a licensing pact with surf gear marketer Lost International to develop, produce and distribute a carbonated energy drink, Lost Energy, …
