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Time for tea; It's the brand of 'zentrepreneurs.' The Republic of Tea mixes spiritual advice with a good, expensive product.

Newsweek

| May 17, 2004 | Barrett, Jennifer | COPYRIGHT 2009 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Jennifer Barrett

The Republic of Tea doesn't advertise. But it has found a clever way to get the word out about its products. In 2001, chairman Ron Rubin and COO Stuart Avery Gold wrote "Success @ Life: How to Catch and Live Your Dream," a blend of business advice and spiritual teachings. It was no best seller, but it did well enough to spur a series--the latest of which, "Tiger Heart, Tiger Mind: How to Empower Your Dream," comes out this month. The books are guides for "zentrepreneurs" (the duo's term for 21st-century entrepreneurs who have both a business and a life). But the books also serve to enhance the tea brand, which they say is part of a balanced …

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