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Diary: Turkey of the week - J. Walter Thompson/Smirnoff Ice.(Brief Article)
Jeremy Lee baulks at J. Walter Thompson's TV spot for Smirnoff Ice: 'Now, I'm up for a laugh as much as the next man but this ad seems to be about ten years out of date. The only accolade this spot will win is the most charmless, least funny of all the ...
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- Magazine article from: Campaign December 13, 2002 700+ words
Smirnoff Ice has unveiled a campaign through J. Walter Thompson to support its second successive...projects team, Impact, signed Smirnoff Ice up for the deal, which...5 million, and gives Smirnoff Ice joint sponsorship of free...
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- Magazine article from: Marketing Week January 16, 2003 700+ words
J Walter Thompson's ad for Smirnoff Ice, which caused controversy in Taiwan, has forced advertiser Diageo GB into buying space for a London Underground campaign to promote Taiwan's products. The Taiwanese Parliament had passed a motion calling for a boycott of Diageo products.
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Diageo tailors Smirnoff Ice ad toward a male audience...appealing to both sexes. Smirnoff Ice has returned to TV with...spot, created by J Walter Thompson, begins with a nagging...after a night out. Smirnoff Ice is the number one pre...
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- Magazine article from: Marketing August 11, 2004 700+ words
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- Magazine article from: Campaign August 13, 2004 700+ words
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...skewed toward women, Smirnoff Ice attracted a following...Reef and Red Square, Smirnoff Ice is no exception to...behind the work, J Walter Thompson, in favour of Bartle...worldwide campaign for Smirnoff Ice in the spring. So...
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...SOLLEY Diageo tailors Smirnoff Ice ad toward a male audience...appealing to both sexes. Smirnoff Ice has returned to TV...spot, created by J Walter Thompson, begins with a nagging...after a night out. Smirnoff Ice is the number one pre...
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Diageo UK's Smirnoff Ice is spending [pounds sterling...Carat and Poster-scope, with J Walter Thompson handling the creative work. Impact...to deliver huge brand equity for Smirnoff Ice during one of the busiest periods...
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